The importance of promotional materials and keeping them updated

Promotional materials are governed by specific guidelines; they can be very technical and can significantly impact the type of materials the Marketing Authorization Holder (MAH) is allowed to produce. The regulations are country-specific, and there are different criteria for materials produced for the public versus those made for health care professionals (HCPs). Some countries require your materials to be validated by the National Competent Authority (NCA) before being released, while some only require a notification.

Many clients find meeting the different market legislation and regulations complicated. Some lack market-specific experience, and others struggle due to their product portfolio size. We recognize this can be a significant burden for our clients and have a dedicated team to support this critical task.

PLG provides the following services for promotional materials review:

  • Centralized project management with oversight, coordinating all worldwide activities with all stakeholders
  • A PLG expert team dedicated to your products for the local/global evaluation of your materials
  • A global network of partners providing support to meet local requirements for markets not covered in-house
  • Evaluation of all types of promotional materials in local languages and concise feedback on alternative options and risks associated with the promotional materials
  • Submission of materials to regulatory agencies as required at a national level

The importance of choosing PLG as your promotional material review partner

At PLG, dedicated teams are assigned to you, your product, and the country in which it is marketed. Our members have industry knowledge to help accelerate the creation and validation process.

We can work with your team, or we can work on the materials ourselves. We understand that it is difficult for smaller companies to allocate resources specific to this task, and we allow our team to work on the materials. For larger companies, we know your team may be at capacity or need specific support, and we can work together to make the process seamless and successful.

KEY FIGURES :

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Major regions, PLG can review promotional materials. Europe, North America, APAC, MENA and LATAM.

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Clients PLG has ongoing partnerships with to review promotional materials.