Pharmaceutical product launch
Pre-launch planning to ensure market readiness
Comprehensive Pre-Launch Planning and Market Readiness Strategies
We provide strategic insights for health technologies across all stages of the product lifecycle, with a strong emphasis on early engagement and pre-launch planning to ensure market readiness and optimal product positioning. Together with our client, we build rigorous and efficient market access and patient access strategies to stay ahead of market trends and potential challenges, ensuring a successful product introduction and timely access to patients. Our approach includes therapy area landscaping, patient journey mapping, stakeholder engagement strategies and competitive intelligence.
Our portfolio of projects is diverse, commissioned by start-ups, manufacturers, and sponsors across the healthcare spectrum. From guiding MedTech start-ups to groundbreaking innovative medicines, vaccines and diagnostics, and pioneering cell and gene therapies, we navigate various levels of innovation to meet your unique needs.
Your trusted partner in strategic pre-launch planning and market access solutions
Early Engagement and Pre-Launch Planning: From Phase II through to launch, we provide strategic insights with a strong focus on early engagement and pre-launch planning. Our goal is to ensure market readiness and optimal product positioning, laying the groundwork for a successful introduction to the market. By addressing key elements early on, we help clients mitigate risks and capitalize on opportunities, leading to smoother market entry.
Market Access Strategies: Our tailored patient and market access strategies streamline entry into the market, ensuring products are not only well-positioned but also reach the right patients at the right time, fostering long-term growth and sustainable access.
Therapy Area Landscaping and Stakeholder Engagement: We integrate comprehensive therapy area landscaping to map out the competitive and clinical landscape, ensuring our clients have a clear understanding of where their product fits. Alongside this, we develop targeted stakeholder engagement strategies, building meaningful relationships with key opinion leaders including patient organizations, learned societies and decision-makers to support a strong market position and enhance the product’s credibility.
Competitive Intelligence: To stay ahead of evolving market trends and challenges, we offer competitive intelligence services that keep clients informed and agile.
PLG offers a broad, case-studied, challenging, strategic perspective with a strong practical as well as theoretical approach. It is the key to a holistic view of market access, while taking care of every detail.
The research and intelligence services provided by your team have been invaluable. Their deep market insights, strategic analysis, and tailored recommendations have empowered us to make informed, data-driven decisions. The level of expertise, attention to detail, and proactive support truly set them apart as a trusted partner in navigating the complexities of market access.
We appreciate the style of communication, the ability of the team to recognise varying levels of expertise in the areas of innovation or therapeutic positioning, and generally taking the time to not only deliver output by agreed dates, but to take the appropriate amount of time to meet and ensure mutual understanding of key findings and outcomes.
Your research and intelligence services have been instrumental in guiding us through market preparation and launch. From in-depth market analysis to strategic insights, your team ensured we were fully equipped to navigate the competitive landscape.